T-Mobile is running a one-day campaign for April Fools Day. Posted on our New York and Chicago digital street furniture, the creatives urge passersby to make a charitable contribution on this typically joke-filled day.
 
Harnessing the power of social media on out-of-home, this telecoms company is donating $5 to Donors Choose every time a Twitter user Tweets using the hashtag #GiveThanksNotPranks. This foundation provides students and classrooms with the materials they need for learning success, which is especially critical after interruptions in the education system this past year.
 
Consumer-generated Tweets are posted on JCDecaux’s NYC digital shelters and newsstands and on our Chicago digital CIPs, informing audiences that they can share their gratefulness and simultaneously make a difference through just one Tweet. T-Mobile’s actions of goodwill builds brand trust, demonstrating that the brand is bettering the world that their consumers live in.
 
Holiday creatives on our DOOH inventory generate a sense of relevancy to the ad viewer, which is especially impactful for this charitable campaign. Digital capabilities also allow for the flexibility of its single-day duration.
 
Our eye-level street furniture can maximize the potential for donations, as it reaches high-volumes of people throughout their everyday lives and might not have known about the initiative otherwise.