Due to the increase in at-home learning and working during the pandemic, PC sales have been booming and companies like Dell are benefiting.
To continue to promote their PCs, displays and programs, Dell has looked to OOH airport advertising. Dell Technologies is running at Boston Logan International Airport on JCDecaux’s high-definition digital screens and iconic static platforms. As one of the strongest technology markets in the nation, Boston's high-tech employment has doubled within the past decade. With their 2nd headquarters located right outside of the city, Dell continues to have a huge technological influence in and around Boston. This campaign gives Dell an ambassadorial presence to reach their employees, constituents, businesses and the general public, establishing themselves as a key tech company in the Boston market.
Advertising at Boston’s number one airport gives the major computer software company exposure to travelers from all around the world. Showcased on a mixture of massive static banners and full-motion digital screens, Dell remains top of mind as passengers fly in and out of the airport!

Check out Dell Technologies' full campaign below!