A bus shelter was transformed to with a full wrap that integrated a 55" digital show screen …
E&J Gallo Winery partnered with JCDecaux for an innovative campaign in Chicago that brought the heat. The campaign promotes Apothic Inferno, a special red wine blend aged in whiskey barrels. A bus shelter was transformed with a full wrap that integrated a 55" digital show screen of fire & motion censored heat lamps to keep commuters warm. This innovative build and memorable campaign turned heads and kept Chicagoans warm on their daily commute.