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The sun is rising on new energy technologies in Houston and across the U.S. with Enbridge’s latest campaign in partnership with JCDecaux. Enbridge’s campaign ran throughout George Bush Intercontinental Airport on our network of digital screens and throughout the nation with JCDecaux Elite, our network of private aviation advertising screens.
Enbridge’s campaign placements with JCDecaux are concentrated in the energy capital of the world, with full coverage brand messaging across our Prestige Digital Network and Digital Spectacular network in IAH, one of Houston’s biggest travel hubs. Home to 4,600 energy-related firms, advertising in this airport is guaranteed to reach business decision makers, investors, and other stakeholders for major players in the industry.
As air travelers and the wider consumer audience in the U.S. and beyond increasingly look for more sustainable solutions to travel and everyday challenges, companies will have to shift to meet this demand. This is especially true for energy companies- according to a 2022 Pew Research Center survey, “69% of U.S. adults prioritize developing alternative energy sources, such as wind and solar, over expanding the production of oil, coal and natural gas.” Enbridge’s is taking this leap with their campaign messaging, which promotes the brand’s efforts to achieve a cleaner energy future, with new technologies and lower carbon solutions. This strategic campaign is well placed to gain positive brand association among sustainably minded audiences- Expedia’s 2022 Sustainable Travel Study found that “90% of consumers look for sustainable options when traveling.”
Enbridge is innovating in more ways than one; this campaign is the first from the energy industry to leverage JCDecaux’s exclusive network of private aviation advertising in terminals across the U.S. With this network of high-definition screens, it reaches the rare audience of ultra-high net worth investors and high-level executives and business decision makers, a highly influential set of consumers who are difficult to reach anywhere else!