Chinese New Year celebrations continue
Estee Lauder and JCDecaux partnered together to celebrate Chinese New Year with a vividly bright experiential zone at JFK’s Terminal 4. Emitting a bold red hue, the Chinese color of luck and good fortune, instantly drew JFK travelers to the exhibit to test various cosmetic products on display.
Consumers received free makeup consultations and samples and were also able to enter for a chance to win an exclusive Estee Lauder gift.
