Conde Nast's Vogue September issue is attracting trendsetters, fashionistas and influencers at Los Angeles International Airport on JCDecaux's massive digital units.
Vogue is turning heads at one of the busiest airports in the world with full-motion advertisements of their September magazine issue.
As a major force in the fashion industry, Los Angeles is the perfect setting for Vogue to boost brand awareness. Showcasing at Los Angeles International Airport, this major fashion magazine increases their exposure and takes advantage of the long dwell-times. Having a high concentration of global trendsetters (196)*, fashionistas (282)* and influencers (166)*, LAX allows Vogue to successfully reach their target audience. With autumn just around the corner and the fall fashion season approaching, consumers can pick up the newest issue on newsstands in the airport prior to takeoff.
By running on larger-than-life digital screens, the September issue is simply impossible to miss! JCDecaux’s OOH units offer Vogue the ability to customize their creatives and choose from a variety of media platforms to reach their desired audience.
*Index against U.S. mobile traffic.