CoPilot is a one-on-one virtual coaching platform that provides users with an individualized personal trainer to guide them through workouts and meal plans. Headquartered in Pittsburgh, CoPilot has looked to JCDecaux’s digital OOH units at Pittsburgh International Airport to reach on-the-go travelers who want to keep a healthy lifestyle.
The digital online fitness industry has seen a massive uptick since the beginning of the pandemic. According to Bloomberg, Covid-19 has accelerated adoption of a hybrid model of online/in-person workouts. Fitness research firm ClubIntel found that 72% of fitness clubs now offer on-demand and livestream group workouts, up from 25% in 2019.
With remote fitness continually growing, CoPilot is letting travelers know that they can keep up with their fitness routines while traveling! According to Neustar, Influencers/early technology adopters index at 267* at PIT. With a large quantity of tech savvy travelers, Pittsburgh International Airport is the perfect place for CoPilot to effectively reach their key target audience and increase brand awareness.
*index against U.S. mobile traffic, Neustar 2021.