Airport advertising is ideal for luxury brands for more reasons than one. For last minute and duty-free shoppers, these brand interactions can act as point-of-purchase triggers in the in-airport retail environment. The environment also aligns with the high-class perceptions that these brands represent. According to JCDecaux Airport’s 2021 Perceived Value Study, the airport environment offers the ultimate brand impact, transferring the highest perceived value and prestige to advertisers compared to other channels.
With JCDecaux prestigious airport advertising offerings, there’s no better way for luxury brands to capture the attention of consumers during the holiday season.