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Passengers at LAX can hit the ground running after their flight lands with our first ever campaign with Hoka. The popular athletic footwear brand recently launched their “Fly Human Fly” campaign, a tagline perfect for the airport space, across our Prestige Digital Network and iconic Storyboard and Concourse Portal screens.
In a 2021 interview about the brand’s success and marketing ethos, Hoka President Wendy Yang said their “focus is now on making Hoka more of a household name in certain markets.” JCDecaux’s influential positioning in busy airport pulse points provides a great opportunity for brands like Hoka to raise their brand equity with mass visibility in a brand-safe environment.
The “Fly Human Fly” campaign ideally timed to capture the rising tide of airport passengers over the summer season; LAX welcomed 5.8 million passengers in May and predictions from leading brands in the travel and tourism industries predict one of the busiest travel seasons ever.
In addition to the summer travel season, summer months in the U.S. are also known as the back-to-school shopping season, a time when American families stock up on school supplies- including new attire and footwear. According to Statista, U.S. footwear retail stores traditionally see sales spike twice a year in August and December, which aligns with popular shopping seasons for back-to-school shopping and the holiday season. Over the years, the back-to-school shopping season has begun to shift earlier, and this year is predicted to run from mid-July through Labor Day.
A new study from the OAAA and Harris Poll shows that the majority of back-to-school shoppers plan to spend more than usual, and 68% will be looking for OOH ads as they make buying decisions. Sneakers are perfectly positioned to sell well- data shows this season the #2 top selling back-to-school product will be shoes, with 60% of survey respondents indicating they plan to spend money on that category.
Their campaign, which posted on June 27th and will be running through Labor Day, is sure to have LAX passengers flying to the store to pick up their newest pair of sneakers.