Advertisers have partnered with JCDecaux Airport to reach young travelers headed to Miami and Orlando for Spring Break.
Spring break season is under way at JCDecaux Airports! As some of the top spring break destinations in the nation, Miami and Orlando International Airports are seeing a huge influx of young adult passengers flying in for their weeks off.
This is a great opportunity for local entertainment destinations to get on the itinerary of young tourists. Orlando travelers can get inspired for their entertainment plans with Dave and Buster’s and Seaworld!
Dave and Buster’s has a spring-break centric campaign running on our prestige digital network screens at baggage claim. Located at a key pulse point during the airport journey, these creatives benefit from extended dwell times as travelers await their luggage and plan their next move.
SeaWorld is also making a splash with their spring break campaign. Featuring the exciting fact that their park is the #1 Park in the USA and offers the most anticipated ride of 2022 is sure to intrigue some of these seasonal passengers looking for an adrenaline rush during their trip!
Space Coast’s current campaign is also well suited to serve spring breakers as “Orlando’s Closest Beach.” The prominent destination is positioning itself well to capture the attention of young consumers looking to make the most of their vacations and get to the shore right away.
Our other major Florida airport, Miami International Airport, serves as the gateway to one of the nation’s most popular spring break destinations. Uber and MTV Siesta Key are among the brands making an impact amongst this captive audience with JCDecaux’s premium digital and static advertising networks.
Launching their new season of Siesta Key, MTV timed their MIA campaign to the peak spring break weeks in March, running March 10th-20th on our Prestige Digital Network! With full airport coverage, these vibrant motion creatives are reaching spring breakers all throughout their travel journeys.
Our vibrant digital screens at MIA are also featuring Uber’s latest campaign. Espousing key benefits of their rideshare service, this campaign serves to bring Uber to the top of young travelers’ minds as they head out of the airport for their week of fun in the sun.
Airport advertising is a great opportunity for brands to reach Gen Z and Millennial consumers year-round! Check out our Millennials and Gen Z mini-brochure to learn JCDecaux’s OOH networks in airports across the U.S. are uniquely positioned to target these travel-friendly generations.