With reach in markets across the country, airport advertising offers a key platform to target some of the nation’s most popular sports and biggest championships.
Amazon Prime Video returns to JCDecaux’s airport OOH networks for their second year of exclusive Thursday night football coverage! Last year, the popular streaming service partnered with us to launch this new feature. That successful campaign led to “the biggest three hours for U.S. Prime sign ups” in Amazon’s history and game night viewership of 15.3M on their first exclusive game.
Do Sports Fans Travel?
Aiming to replicate the success of the previous season, Prime Video’s savvy advertising strategy leverages our digital creative flexibility to tailor their creatives to each week’s matchups. This type of contextual relevancy has been proven to increase ad effectiveness and recall; according to neuroscience research, this creative tactic increases effectiveness by an average of +17%.
Do Sports Fans Travel?
Recent data proves true the hypothesis that airports are an effective medium to reach sports fans. Earlier this year, OnePoll surveyed 2,000 Americans who self-identify as “sports fanatics.” Their research reveals that these fans go above and beyond to attend events in person. The results speak for themselves:
- 45% have travelled internationally to see a game
- 44% already have a trip planned in 2023 to see a specific sporting event
- 35% have specifically planned a vacation based on when/where their favorite team is playing
- 35% have taken a spontaneous trip to see their favorite team play
- On average, they are willing to travel 5 hours and 48 minutes for a game
- They are willing to pay, on average, $762.20 for tickets
Reach Key Sporting Events
JCDecaux’s airport advertising footprint is primed to offer advertisers unparalleled access to sports fans across the country. With coverage in 28+ markets, we can reach fans of:
- Car Racing
- Formula 1 Las Vegas Grand Prix – November 2023/2024 – Private Aviation
- Formula 1 Miami Grand Prix – May 2024 – Miami Int’l Airport + Private Aviation
- Formula 1 Austin Grand Prix – October 2024 – Private Aviation
- NASCAR Daytona 500 – February 2024 – Orlando Int’l Airport + Private Aviation
- NASCAR Races in LA, Las Vegas, Austin, Fort Worth, Kansas City, & Chicago – 2024 Season
- Basketball
- NCAA March Madness First/Second Rounds – March 2024 – Pittsburgh Int’l Airport
- NCAA East Regional – March 2024 – Boston Int’l Airport
- NCAA South Regional – March 2024 – Dallas Fort Worth Int’l Airport + Private Aviation
- NCAA West Regional – March 2024 – Los Angeles Int’l Airport + Private Aviation
- March Madness Final Four – April 2024 – Private Aviation (Phoenix)
- Football
- Rose Bowl- January 2024 – Los Angeles Int’l Airport + Private Aviation
- NCAA National Football Championship – January 2024 – Houston Int’l / Hobby Airports + Private Aviation
- Superbowl LVIII – February 2024 – Private Aviation (Las Vegas)
- Horse Racing
- Kentucky Derby – May 2024 – Private Aviation
- Golf
- The Genesis Invitational – February 2024 – Los Angeles Int’l Airport + Private Aviation
- Arnold Palmer Invitational – March 2024 – Orlando Int’l Airport + Private Aviation
- Texas Children’s Houston Open – March 2024 – Houston Int’l / Hobby Airports + Private Aviation
- Charles Schwab Challenge – May 2024 – Dallas Fort Worth Int’l Airport + Private Aviation
- PGA Tour events in Scottsdale, Palm Beach, Louisville, & Atlanta – 2024 Season
- Tennis
- Dallas Open – January 2024 – Dallas Fort Worth Int’l Airport + Private Aviation
- Miami Open – March 2024 – Miami Int’l Airport + Private Aviation
- U.S. Men’s Clay Court Championship – April 2024 – Houston Int’l / Hobby Airports + Private Aviation
- Atlanta Open – July 2024 – Private Aviation
- New York Open – August 2024 – Private Aviation