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With 40% of the global population taking an interest in soccer, it’s no surprise that FIFA projects around 5 billion people to be tuning into their 2022 World Cup.
According to Nielsen, the FIFA World Cup has the highest awareness of any sporting event at 95% of sports fans.
As 32 teams aim to secure their spot in the final game on December 18th, FOX Sports is using JCDecaux out-of-home to secure their own status as the go-to source for World Cup content.
To drive anticipation, 11 holiday-themed creatives launched across our digital advertising networks in New York, Chicago, and LAX one week before the opening ceremony.
The creative flexibility of DOOH enabled FOX to execute turnkey activation with periodically updated tune-in ads leading up to each USA game.
Meanwhile, dynamic live scoring during the most popular matches delivers sought-after, real-time information while calling on viewers to access full game coverage on the FOX Sports network and mobile app.
According to Nielsen, while 81% of fans tune in to free-to-air TV to watch soccer, 68% view on over-the-top (OTT) streaming services such as the FOX Sports app- viewing preferences which FOX caters to with this campaign.
During global events like the World Cup, top advertisers continue to trust JCDecaux’s OOH expertise as a means of delivering highly relevant and timely messaging to hyper-aware consumers in key urban markets.