Front Row Visibility for Lollapalooza OOH Brand Partners

JCDecaux advertising engages Lollapalooza attendees 

JCDecaux digital street furniture across Chicago including screens directly beside Lollapalooza’s main stages in Grant Park as well as large format billboards across all the city’s major expressways leveraged unmatched hype in the lead up to and during this world-famous festival. 

Starting this past Thursday and ending Sunday, approximately 110,000 people flocked to Grant Park each day to catch a glimpse of the biggest names in music including headliners Blink 182, The Killers, SZA, and Megan Thee Stallion, not to mention an iconic performance from Kesha and a record-breaking daytime set from Chappell Roan. 

OOH amplifies music festival partnerships 

Leading brands are eager to secure official partnerships of popular special events like music festivals as these opportunities not only align their product or service with the event’s excitement and prestige but can also be coupled with unique experiential activations.

After exposure to ads surrounding Grant Park, Lollapalooza attendees will see familiar branding within the festival; live music and cold beers at the Bud Light Backyard, and unforgettable pick-me-ups at the House of Dunkin’.  

Even those who could not secure tickets can take part in the Lollapalooza fever as Hulu promotes their full live stream coverage of the entire festival across Chicago’s jam-packed expressways.

Explore other advertisers leveraging JCDecaux OOH to engage special event attendees!