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Consider this- OOH advertising is a great way to promote new shows and upcoming films to a wide audience, including during awards season! From streetside spots to larger-than-life airport placements, major players in the entertainment industry are running “For Your Consideration” campaigns in partnership with JCDecaux.
The 2023 awards season is well underway, with the Grammys, BAFTA, SAG, and Academy Awards ceremonies coming up in the next two months. Located in prime locations across Los Angeles International Airport, the key gateway to the worlds’ center of entertainment as well as New York’s busy streets, these studios’ campaigns aim to raise the profile of their shows, movies, cast and crew, and sway the minds of award show voters.
These savvy PR “FYC” campaigns know that to target awards show voters, like the 6,000 film professionals across 36 countries who make up the Academy, LA and NYC are two of the world’s best places to reach high concentrations of entertainment industry professionals. In 2019, the NYC film and TV industry created approximately 185,000 jobs, $18.1 billion in wages, and $81.6 billion in total economic output.
Check out some of the biggest in the film and tv “FYC” category running across our attention-grabbing premium digital and static advertising network- from Walt Disney Studios, Netflix, and Apple TV.