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Paco Rabanne partnered with JCDecaux for a perfume and PAC-MAN campaign.

Paco Rabanne partnered with JCDecaux to promote its new fragrance, Million X PAC-MAN, in the streets of Sydney, Australia.

Interactive Advertising Display

Pedestrians were delighted when they stumbled upon a panel which was converted into a PAC-MAN gaming screen complete with a player control. The light-hearted game, hailing from the 1980s, attracted seasoned and new players alike, offering a customized version of the classic game with a prize incentive. If the participants managed to hit a minimum score in the allotted time, a sample of the fragrance would be dispensed. This engaging campaign was highly successful with a total of 1,514 interactions recorded over the course of seven-days with a total of 1,201 samples dispensed.

Interactive Advertising Display

Players experienced the coinciding timelessness of the fragrance and the game, an element which has created the ultimate retro-chic collaboration of Paco Rabanne's Million X PAC-MAN scent.