Out-of-home media agency, Rapport Worldwide, has created its own campaign for Earth Day of 2021. Posted on our New York Digital Network, the InsurEarth campaign actively engages the consumer, emphasizing the need for climate change action. Portrayed as an insurance advertisement with a powerful text logo heading the creative, passersby may not realize the true message of the ad until they read the subtext and follow the call to action. They are invited to learn more at InsureEarth.com, where an intentional error message appears, informing viewers that the page does not exist. This message infers that we are the only ones responsible for taking care of the planet, accompanied by a link to discover Rapport’s sustainability initiatives.
As this agency solely works with the out-of-home medium, this was the obvious choice for its own campaign. The business is well-acquainted with the fact that OOH is powerful in driving online consumer action. These creatives especially push online and social actions by displaying a website link, a QR code, and a social hashtag and username. Creating campaigns for social good builds brand-consumer relationships, and in this case also builds relationships between Rapport and their brand clients.
JCDecaux also prioritizes sustainability in our everyday brand practices, recognizing the importance of bettering the world in which we exist. Some our initiatives include the below:
                                -100% of static NYC bus shelters were upgraded with LED lighting
                                -890+ solar-powered bus shelters
                                -Our use of fully recyclable Ecotrans material in 2021
                                -100% of paper posters and electronics were recycled in 2020
                                -As a new RE100 member we are committed to 100% renewable energy globally by 2022

Watch our latest sustainability video below to see the many other actions we are taking to help save Planet Earth!