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America Today partnered with JCDecaux to transform a transit shelter into a 24/7 gift shop in Amsterdam. The special build was filled with products sold on America Today’s website and included items such as mugs and socks.
Passers-by could select an item they wanted to buy by pressing the button next to the product picture and pay via a contactless payment. The special build released the products, already wrapped and ready to be gifted, just in time for the Holidays!
The innovative special build impressed last minute shoppers, who were able to purchase their Christmas gifts while on their daily commute.