Mastercard can replace the subway pass on the 4, 5, and 6 trains with just a tap at the turnstiles. The travel time to different locations such as Grand Central and Union Square were advertised on shelters on Lexington Ave to keep commuters informed. Demonstrating to commuters that they can get there faster with tap and go of an HSBC Mastercard.
With this dynamic campaign, HSBC successfully promoted the on the go features of their Mastercard as well as notify people with real time information.