To promote its partnership with the NBA, Supermatch, the official gaming partner of the NBA in Uruguay, ran an all-star campaign with JCDecaux. The campaign featured two players of the Uruguayan basketball team, who would play each other to be crowned the ultimate winner.
Supermatch, Publicis Impetu, and JCDecaux installed a 30-foot basketball goal on a billboard. The players had 3 shots to pull the victory. Participants voted between the two players for a winner, and two weeks later the winner was revealed. All participants who voted were placed in a drawing to win a trip to travel with a friend to attend the NBA championship finals.
With this interactive campaign, Supermatch successfully promoted their new partnership as well as created excitement for the chance to attend the NBA championship finals.
