In anticipation of the upcoming ‘Detective Pikachu’ film, multiple life-size Pikachu’s have been discovered in four shopping malls across the United Kingdom.

 JCDecaux UK partnered with Warner Bros. Entertainment, and Kinetic ahead of the films May 10th release date to bring Pikachu to life.

The campaign provided shoppers with a highly successful and immersive Pokémon experience! The digital screens were transformed into 3D Pikachu characters featuring his signature bright yellow fur and pixelized eyes along with his new detective hat mounted on top of the screens delighting children and adults alike.