Stella Artois partnered with JCDecaux for a once in a four-year occasion: Leap Day. This one-day campaign ran on New York digital newsstands and Chicago digital CIPs.
Featuring a timer counting down to the end of this day, this creative incited a sense of urgency among onlookers to claim a free gift. All they had to do was scan the QR code at the bottom of the ad and claim up to $30 worth of the brand’s beer on February 29th.
Stella Artois encouraged onlookers to make the most out of this extra day in the year, by spending time with close ones over its drinks.