St. Patrick's Day is more popular than ever! The National Retail Federation reports that a 62% of Americans plan to celebrate this year with 82% reporting they will be donning some green and a record-breaking total spend of $7.2 billion – or an average of $44 per person.
OOH as high-impact holiday advertising
This holiday’s events bring millions to city centers with the intent of attending renowned festivities like parades or the dyeing of the Chicago River, not to mention an approximate 30% of Americans who plan on celebrating at a pub.
JCDecaux street furniture is perfectly positioned to meet these spectators and bargoers at eye level beside popular events, bars, and restaurants in the lead up to and during this weekend’s celebrations.
Our dense network allows for increased message frequency, letting audiences see the ad multiple times throughout the day. OOH is also a prime opportunity for leveraging contextuality including localized messaging or directional ads that can increase overall impact and connect with the community; according to Morning Consult, 45% of US urbanites find dynamic ads with timely information more interesting than typical ads.
St. Patrick’s Day is not just for alcohol brands
While it can feel as though St. Paddy’s is all about drinking, non-alcohol advertisers also join in on the fun and “go green” with festive branding and a relatable tone that resonates with consumers’ own love of this beloved nationwide celebration.
