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Illinois’ annual food festival, Chicago Gourmet is returning to the Windy City and has looked to OOH to amplify their reach.
Drawing travelers in from the biggest cities on both the east and west coasts, Chicago Gourmet is showcasing at Boston Logan International and Los Angeles International Airports. They chose to team up with JCDecaux to attract travelers from outside of the Chicago area to visit and experience the event and all that Chicago has to offer. With 20+ non-stop daily flights from LAX and 17+ non-stop daily flights from BOS, consumers can conveniently get to ORD.
Showcasing on JCDecaux’s larger-than-life digital screens, Chicago Gourmet displays fully animated advertisements to promote their food festival as well as their popular Hamburger Hop. These massive, digital screens allow the food festival to have maximum exposure to passengers and make a bold statement.