The holiday spirit is all around us, including up in the sky. Major brands including Coca-Cola, Bud Light, Sprite, and Netflix are running holiday-themed campaigns on our Chicago digital network, reminding drivers that the festivities must go on this year.
These seasonal creatives include themes of family, wonder, and joy, embodied by classic holiday colors and wonder-inducing aesthetics. As this year has proved rather difficult, everyone can use all the cheer they can get, especially during a dull commute.
As a mass advertising medium, our digital billboards reach a wide range of consumers, all who can relate to this holiday messaging. Major brands also benefit from the use of this platform, as it gives them the opportunity to expand their already large consumer base and gives them an advantage over competitors.