Canva is positioning their platform as the perfect all-in-one hub for both unexperienced and seasoned designers.
Graphic Design Simplified
Canva is creating a revolution in the graphic design world by creating a user-friendly tool that is ubiquitous in the design process. And with JCDecaux digital OOH, they’re showcasing vibrant creatives that engage users with the question, “What will you design today?”
Amplifying New Product Features
In New York and San Francisco, Canva promoted its new Magic Studio platform featuring AI integration as an unintimidating and accessible tool for veteran designers and first-timers alike. OOH allows advertisers like Canva to drive crucial awareness of new software capabilities and UX evolution.
Storytelling Through Multi-Creatives
Meanwhile, Canva strategically targeted corporate insiders, decision makers, and c-suite executives with ten motion ads activated across 50 bus shelters and newsstands surrounding Ad Week NYC’s 34th Street venue. This comprehensive coverage means that ad viewers are likely to be exposed to several creative variants, each of which focusing on one of Canva’s unique capabilities. When put together, these ads tell a multifaceted story of Canva’s vast brand building and graphic design library.
