With the holidays approaching and the pandemic still among us, Lancôme is spreading some excitement across Los Angeles International Airport!
Throughout the duration of the pandemic, consumers have been focusing more on things that bring them a sense of comfort and help to relieve stress. For many, that meant spending more time perfecting their day-to-day routines, especially their skincare routine. Lancôme’s beauty and fragrance campaign is timed and well positioned for the upcoming season and caters to consumers looking to up their skincare routine.
Running on JCDecaux’s Prestige Digital Network at LAX, Lancôme successfully reaches consumers as they head to their holiday destinations. By taking advantage of our flexible digital units, Lancôme is showing off their eye-catching creatives and fully immersing passengers throughout the airport. Showcasing their popular skincare items, as well as their signature perfume, Idôle, the luxury cosmetics company is promoted as the perfect holiday gift this season!