Hulu has partnered with JCDecaux to promote their streaming services in a clever and captivating way!

Travelers with high dwell times from delayed or connecting flights look for ways to pass time while waiting for take-off. Hulu has made it convenient and accessible for consumers to download and stream their favorite shows at the touch of a button, wherever they may be. Their whimsical creative ads showcase various scenarios in which viewers can escape and watch their shows with friends, family, or in solitude, with a catchy tagline of “Home is where the Hulu is.”

Hulu’s campaign successfully promotes general brand awareness while simultaneously showcasing show specific content as well, inviting new and existing consumers alike to stay up-to-date on their favorite shows!