Alcohol is once again top-of-mind for party throwers and party goers this holiday season, and JCDecaux out-of-home is helping top brands stand out and drive sales.
From a glass of champaign to whisky straight, seasonal drinks remain a cornerstone of American holiday celebrations.
![Somrus outdoor advertising on JCDecaux Digital Billboard in Chicago](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxus/s3fs-public/styles/staggered_gallery/public/blocks/picture/2022-12/sompriya.jpg?VersionId=dgfi10p5j1x1DYVdUWMNSGo_PEHAnPDn&itok=VTIUZddk)
Somrus, Chicago Digital Billboard
Beyond being a hosting must-have, alcohol is one of the most common gifts among party attendees; 56% of consumers surveyed in Drizly’s latest trend report said they are most likely to gift alcohol for a holiday.
![Glenmorangie outdoor advertising on JCDecaux Digital Newsstand in NYC](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxus/s3fs-public/styles/staggered_gallery/public/blocks/picture/2022-12/SM022017%40NS4192KI.jpg?VersionId=mHN4MIutWGDCA2H7fxQBGtWJRnTkb8D7&itok=DmiXqZyw)
Glenmorangie, NYC Digital Newsstand
The alcohol delivery platform also indicated a tendency among older consumers to splurge on premium alcohol during holiday get-togethers, with 58% of Millennial, 58% of Boomers, and 59% of Gen X respondents saying they would opt for top-shelf.
![Gran Centenario outdoor advertising on JCDecaux Static Bus Shelter in Chicago](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxus/s3fs-public/styles/staggered_gallery/public/blocks/picture/2022-12/2112_CHI_CENTENARIO_BEVERAGE%40CHI0962AB.jpg?VersionId=KFa2YUtlfn6lSBeLcU5EYGPZquWvm3.U&itok=spIG3-xL)
Gran Centenario, Chicago Static Bus Shelter
Most consumers indicated confidence in their boozy gift, as 75% said they are not concerned that their giftee wouldn’t enjoy their selection.
![Hendrick's outdoor advertising on JCDecaux Digital Bus Shelter in NYC](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxus/s3fs-public/styles/staggered_gallery/public/blocks/picture/2022-12/SM021459%40MN0217AB_2.jpg?VersionId=cxdNAl4VCiPS_Gt2t_Bwxheg5QjPuOsv&itok=PaoNH_b4)
Hendrick's, NYC Digital Bus Shelter
JCDecaux’s comprehensive advertising networks in New York, Chicago, and Boston offer access to a broad 21+ audience with perfect opportunities for creative multi-messaging.
![Powers outdoor advertising on JCDecaux Static Bus Shelter in Boston](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxus/s3fs-public/styles/staggered_gallery/public/blocks/picture/2022-12/SM021482%40BSF0396AB_1.jpg?VersionId=DjZGgJWounq_rxU8Yi0znEgmQ86QcBBf&itok=FT77aFVs)
Powers, Boston Static Bus Shelter
For both emerging new brands and well-established labels, out-of-home continues to be a trusted means of engaging consumers with festive messages that can drive sales at nearby points of purchase.