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Alcohol is once again top-of-mind for party throwers and party goers this holiday season, and JCDecaux out-of-home is helping top brands stand out and drive sales.  

From a glass of champaign to whisky straight, seasonal drinks remain a cornerstone of American holiday celebrations.

Somrus outdoor advertising on JCDecaux Digital Billboard in Chicago

Somrus, Chicago Digital Billboard

Beyond being a hosting must-have, alcohol is one of the most common gifts among party attendees; 56% of consumers surveyed in Drizly’s latest trend report said they are most likely to gift alcohol for a holiday.

Glenmorangie outdoor advertising on JCDecaux Digital Newsstand in NYC

Glenmorangie, NYC Digital Newsstand

The alcohol delivery platform also indicated a tendency among older consumers to splurge on premium alcohol during holiday get-togethers, with 58% of Millennial, 58% of Boomers, and 59% of Gen X respondents saying they would opt for top-shelf.  

Gran Centenario outdoor advertising on JCDecaux Static Bus Shelter in Chicago

Gran Centenario, Chicago Static Bus Shelter

Most consumers indicated confidence in their boozy gift, as 75% said they are not concerned that their giftee wouldn’t enjoy their selection.

Hendrick's outdoor advertising on JCDecaux Digital Bus Shelter in NYC

Hendrick's, NYC Digital Bus Shelter

JCDecaux’s comprehensive advertising networks in New York, Chicago, and Boston offer access to a broad 21+ audience with perfect opportunities for creative multi-messaging.  

Powers outdoor advertising on JCDecaux Static Bus Shelter in Boston

Powers, Boston Static Bus Shelter

For both emerging new brands and well-established labels, out-of-home continues to be a trusted means of engaging consumers with festive messages that can drive sales at nearby points of purchase.