Bombay Sapphire leveraged the airport environment to create a massive, high-impact brand takeover at Miami International Airport (MIA), transforming a terminal into an unforgettable destination. The luxury spirits brand captured travelers' attention with an immersive installation featuring a dramatic, life-size boat and a premium sampling bar. This elevated experience was further amplified by a thrilling virtual reality boat driving simulation, inviting guests to take the helm and experience the spirit's adventurous essence firsthand. This type of exhibition is a potent sales driver as data summarized by Zippia shows that 83% of brands claim that exhibitions increase their sales, and up to 74% of exhibit attendees agreed that their opinion of the company or brand improved after attending the activation, underscoring the value of deep, immersive airport activations.
Champagne Perrier-Jouët Maximizes Reach with an Airport Takeover
Demonstrating a commitment to full-funnel airport domination, Champagne Perrier-Jouët is captivating travelers with a visually flawless and unmissable exhibit offering complimentary champagne samples. The brand further amplifies its reach by utilizing four strategically placed, high-impact duty-free digital spectaculars. This ensures seamless coverage, reaching 100% of all arriving and departing passengers in the airport’s busiest terminal. This strategic investment is intended to increase brand awareness and retail activities. The effectiveness of this approach is clear, as 68% of consumers agree that OOH evokes a desire to purchase the product while traveling or shopping in duty-free settings (JCDecaux One World). By combining traditional OOH with Digital Out-of-Home (DOOH), brands can achieve significant measurable action, with campaigns that utilize both formats achieving conversion rates of 44% with consumers.
Kweichow Moutai Reaches HNWI’s in LAX
Chinese luxury alcohol brand, Kweichow Moutai, made a strategic move by running a campaign in LAX’s significant hub for international air travel, Terminal B. This location targeted a high-value passenger demographic, seeking to capitalize on key purchase drivers. Market research underscores the power of this strategy as over 60% of consumers view premium spirits as ideal gifts for holidays and special events, and a striking 87% of High-Net-Worth Individuals (HNWIs) are specifically drawn to brands that deliver a distinctive, memorable experience. Notably, Kweichow Moutai capitalized on the holiday shopping rush by strategically placing its ads near Duty-Free locations, ensuring millions of potential customers encountered the brand moments before their shopping experience. Kweichow Moutai’s presence in LAX positions the brand to capture gift-giving and luxury purchasing moments before international departure.
Read more about luxury brands elevating the airport environment here: Luxury's New Horizon: Iconic Brands Take Flight with JCDecaux Airport Advertising | JCDecaux
Coca-Cola Captures the Holiday Rush Across Major Hubs
The power of airport advertising is equally evident in the soft drinks category, where Coca-Cola is running its Christmas creative across JCDecaux’s eight major airports during the peak travel season. This multi-airport strategy ensures that the brand is top-of-mind as travelers embark on their holiday journey and is supported by robust travel planning data: nearly two in three Americans (65%) are planning to travel during the holiday season (between Thanksgiving and New Year's), up significantly from the previous year. By intercepting these travelers, Coca-Cola ensures that its brand narrative becomes an essential, comforting part of the air travel experience.
The airport environment offers an unparalleled combination of prestige, attention, and high-quality audience. As these leading beverage brands demonstrate, leveraging airport advertising is the definitive path to achieving global visibility and driving measurable sales success.
