Lancôme is showcasing their beauty products and signature fragrance on the JCDecaux's iconic digital sponsorship at Los Angeles International Airport!
After setting a pandemic record for air travel with 1.6 million passengers passing through TSA this past Sunday, it’s safe to say that people are getting back to traveling! Lancôme is reaching travelers on the iconic digital sponsorship at Los Angeles International Airport.
Running on the digital portals in Tom Bradley International Terminal, Lancôme's beauty and fragrance campaign is timed and well positioned for the summer travel season as well as the complete reopening and easing of restrictions of California on June 15th.
Showcasing their popular skincare items, as well as their signature perfume, Idôle, the luxury cosmetics company remains top of mind as travelers continue their journeys! By taking advantage of JCDecaux’s iconic digital units, Lancôme is showing off their eye-catching creatives and fully immersing passengers throughout Tom Bradley International Terminal. Advertisers such as Lancôme can benefit greatly from utilizing our digital spectacular units and remain the center of attention throughout the airport. Located in key pulse points in every terminal at LAX, our 47 digital spectacular units allows brands to reach 100% of passengers. With similar opportunities available in JCDecaux’s national portfolio, companies can capture travelers from coast to coast!