Many gathered in the streets in Lithuania to engage with an unusual bus shelter. As people approached the bus shelter, they were greeted by a claw machine, with printed cartoon cats indicating the prize on offer would be Felix’s new cat food packages.
The launch of this campaign saw people of all ages, all highly engaged in a fun and interactive activity, as they attempted to catch a Felix cat food package. Many were filled with excitement as they tested their luck and skill with the challenge of the claw machine. The campaign was clearly a thrilling experience for all those involved!