The Importance of Holiday Mall Advertising

From luxury apparel to movie theaters, JCDecaux MallScape is offering high-impact advertising near physical points of purchase.

Holiday shopping is in full swing, and in-store shopping is stronger than ever! The ICSC reports that retail sales are expected to grow 3.8% this shopping season with 87% of shoppers surveyed saying they will be shopping at brick-and-mortar stores.

And with brands vying for more attention during this busy shopping season, strategically placed mall advertising is helping a variety of brands stand out against the competition.

OOH Impact at Malls

At top malls, JCDecaux advertising is engaging an audience of ready-to-spend consumers susceptible to brand messaging beside physical points of purchase; OAAA and Morning Consult has reported that 68% of U.S. adult consumers notice OOH ads on their way to in-store shopping. Additionally, almost half (42%) say OOH ads impact in-store purchase decisions.

Advertising for Non-Retail Experiences

Beyond traditional retail categories like jewelry and beauty, our mall advertising networks are driving traffic to nearby movie theatres and restaurants- activities which have become an integral part of an increasingly family-oriented mall experience.

Innovative Marketing Solutions

For an added layer of impact, JCDecaux OOH media is ideal for unique installations such as fragrance dispensers that encourage consumer interaction and create a more memorable brand experience. With a built-in sensor, ad viewers can sample a fragrance at a key moment in their purchasing journey.

Premier Mall Advertising

The widespread locations of our mall advertising networks in shopping destinations like Short Hills in the NYC area, the Beverly Center in Los Angles, and Oakbrook in Chicago enable brands to reach customers in the nation’s top DMA’s.