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Calvin Klein collaborated with JCDecaux for the launch of its first-ever vegan unisex fragrance, ‘CK Everyone’, creating an unforgettable experience in Sydney, Australia.
Everyone’, creating an unforgettable experience in Sydney, Australia. The campaign included a special build dispensing panel, inviting passers-by to press a button to receive a free sample of the new perfume. High volumes of pedestrians interacted with the display as it was located near The Galeries shopping complex, one of Sydney’s busiest retail malls.
Promoting the genderless perfume, this campaign reinforced Calvin Klein’s stance on equality, inclusivity and sustainability. With over 4,430 samples dispensed over one week, this activation was an impactful sampling experience.