JCDecaux stands at the forefront of innovation, constantly refining the airport advertising landscape. We're dedicated to evolving our offerings, providing advertisers with unparalleled opportunities to captivate their desired audience. Our recent installations have introduced an array of vivid, attention-grabbing displays, that engage both business travelers and vacationers alike in top US markets.
360 Digital Columns: An Innovative Canvas in Terminal C
At Orlando International, the 8th busiest US airport, our new 360 Digital Columns stand as a testament to creativity and technological innovation in airport advertising. These towering digital pillars offer an immersive 360-degree canvas, presenting unprecedented creative opportunities. Located where the bustle of arrival meets the anticipation of holiday-making, these columns are poised to present your message to an audience eager to embrace new experiences.
Gateway Digital Network (GDN): Unrivaled Reach
The Gateway Digital Network has always been synonymous with up close engagement and extensive reach, and now, it's setting a new standard. Networked across major airports including LAX, DFW, MIA, BOS, IAH, and MCO, the GDN allows for full coverage with its presence along high-traffic concourses and gate hold areas. In Orlando, we've amplified our impact even further with a screen size upgrade from 32 inches to an impressive 55 inches, ensuring your messaging is even more impactful. This marks the beginning of a nationwide GDN upgrade plan across all our airport locations.
MCO Baggage Claim: The Final Impression Counts
The Prestige Digital Network (PDN) at Orlando International Airport now boasts an impressive array of 78 screens, which includes 40 new high-definition screens across Terminals A and B arrivals. These enhancements will allow your brand's messaging to leave a lasting impact on travelers during a key moment of their journey. The PDN network's expansion results in larger, more vivid displays that provide a striking final touchpoint as visitors begin their Orlando adventure.
Additionally, 8 new PDN displays are now strategically located along the concourse that leads to baggage claim. These screens harmoniously create an immersive zone that surrounds travelers with a sequence of engaging visuals. As travelers walk through, they are engaged by a continuous visual stream, ensuring your message is part of the impactful series of experiences they encounter as they arrive in Orlando.
The Landmark: A Beacon of Brand Presence
The transformation of the iconic destination board into what we now call 'The Landmark' no longer features flight information but instead spans an impressive 75 feet, delivering your brand narrative on an unmissable scale to travelers and lounge visitors.
Reaching an audience of 20 million travelers annually, LAX’s Terminal B is a crossroads of global itineraries, offering flights to destinations worldwide. 'The Landmark' takes center stage in an environment celebrated for upscale amenities, including premier dining, high-end shopping, and exclusive airline club lounges. In this context, your brand unfolds on an unmissable scale, engaging a sophisticated audience in a setting synonymous with luxury and innovation.
Our recent inventory upgrades at JCDecaux Airports present even more opportunities to engage with your target audience. If you want to learn more about these developments and their potential for your campaigns, reach out to your JCDecaux representative.
