U.S. consumers are more excited than ever to celebrate St. Patrick’s Day, and top advertisers are responding accordingly by strengthening their marketing efforts with out-of-home.
According to a recent survey from the National Retail Federation’s, the 54% of U.S. consumers planning to celebrate St. Patrick’s Day are expected to spend an average of $42 on festivity purchases, totaling to an approximate $5.87 billion nationwide.
In comparison, average per-person spending for St. Patrick’s Day 2009 was $32, with a nationwide total spend of $3.29 billion. Simply put, St. Patrick’s Day is becoming an increasingly important day for American consumers.
With eye-catching themed creatives, these campaigns establish meaningful connections between our advertising inventory and the familiarity of this beloved holiday. Likewise, this relevancy encourages heightened engagement among consumers.
A 2019 study commissioned by JCDecaux, Clear Channel, and Posterscope found that contextually relevant campaigns achieve +17% more effective audience response on average, including general brand awareness, message recall, and product sales.
In all our urban street furniture markets, inventory is strategically placed near popular bars, restaurants, and entertainment venues where brands can achieve maximum reach from both pedestrians and vehicular traffic.
More than anything, it is the ability to reach festivity attendees near the point-of-purchase that makes OOH a preferred advertising format around holidays like St. Patrick’s Day. It’s why so many alcohol brands leverage OOH’s ideal position near bars to encourage sales.