Finding the right hotel to fit your travel style is the focus of Hilton’s latest out-of-home campaign in New York, Chicago, and Los Angeles.
Hilton’s new marketing strategy uses humor to relate to ad viewers who have become accustomed to unavoidable setbacks and unmet expectations in their search for a hotel.
Chicago Digital CIP
The “It Matters Where You Stay” tagline reminds travelers that they do not have to cut corners when it comes to accommodations as the ‘stay’ is an integral, valuable part of any trip.
Chicago Digital Billboard
With DOOH, Hilton is leveraging added creative flexibility with special dynamic triggers such as early morning and weather-specific variants that create a more impactful and contextually relevant advertising experience.
NYC Digital Bus Shelter
Hilton’s campaign reaches Americans just as their summer travel plans are coming to fruition, and recent consumer research from OAAA shows that the majority of these travelers (66% of adults and 71% of Millennials) plan to stay at hotels.
LAX Bridge Media Band
Beyond our can’t-miss digital roadside panels in New York City and Chicago, JCDecaux’s LAX network allows Hilton to intercept on-the-move, travel-focused fliers at one of the world’s busiest airports.
LAX Digital Spectacular
Even one of the nation’s most recognized hotel chains must stay top-of-mind among consumers as competitors race to meet record breaking demand.
According to the American Hotel & Lodging Association, U.S. hotel occupancy is projected to exceed 2019 numbers with 1.3 billion occupied room nights in 2023.
Atlantic Aviation Digital Screen
Under its luxury Waldorf Astoria Hotels & Resorts brand, Hilton also leveraged the diversity of our digital footprint by engaging affluent consumers at 41 private airports across the country.
Learn more about Hilton’s latest marketing strategy here.