As temperatures in NYC plummet, JCDecaux and Visit Orlando are providing some much-needed warmth to commuters with an innovative advertising experience.
Venturing south for winter is as much a New York tradition as the bacon, egg, and cheese. That’s why brands like Visit Orlando look for creative marketing solutions to drive new excitement around an established travel habit.
With the help of JCDecaux’s unique marketing expertise, Visit Orlando executed a memorable advertising experience involving a snow-covered message to find summer and the installation of heat lamps on the inside of our Manhattan bus shelters.
Out-of-home has long been the most effective media format for leading travel destinations due to its hard-to-miss, in-the-public-eye placement. However, it also provides opportunities for unmatched creative potential exemplified by JCDecaux’s Innovate products.
From heat lamps and touchscreens to total bus shelter takeovers including custom roof buildouts and bench replacements, our Innovate OOH add-ons guarantee memorability and maximum message impact.