Advertising with our OOH network during The Boston Marathon makes for a golden opportunity.
The Boston Marathon is one of the most eagerly anticipated events of the year, drawing participants and spectators from all over the globe. As a result, it was no wonder that brands Oofos, Michelob ULTRA, Brooks, and Claritin laced up their running shoes to join the race and showcase their message across our OOH network this past Monday.
Drawing in over 500,000 spectators each year and featuring nearly 30,000 athletes from more than 100 countries this year, our OOH network is the perfect opportunity for brands to get their message in front of a captive audience. By taking advantage of our inventory along the marathon route, brands left their mark on the marathon, leaving lasting impressions on participants and spectators.
Brands are also able to create positive brand associations. By aligning themselves with iconic events like the Boston Marathon, Oofos, Michelob ULTRA, Brooks, and Claritin, all tapped into the emotional connection associated with the marathon, fostering a sense of brand loyalty and connection among consumers.
The brands used contextually relevant messaging throughout their campaigns to showcase ads that matter at the moment to viewers, maximizing their campaign's reach and impact. Oofos, utilized our static kiosks 100% share-of-voice to stay top of mind, while Michelob ULTRA leveraged our digital CIP's multi-message capabilities and Brooks used the power of both our static and digital inventory. Claritin took a different approach, capitalizing on our digital CIP's programmatic digital flexibility to target consumers during the final stretch with their allergy campaign.
In all, it can be hard to stand out during the hustle and bustle of events. However, through the power of OOH, brands can create a strong brand association, showcase flexible messaging, and reach a diverse and captive audience, proving itself to be a medium that makes a meaningful impact on events no matter the size.