Classic fragrances, trending apparel, hit movies and beyond continue to ensure visibility and drive purchases at bustling shopping malls with JCDecaux OOH.
MallScape is high-impact outdoor advertising
With digital screens placed beside advertisers’ physical storefront locations, these brands engage ad viewers at a critical point in their purchasing journeys in which ad exposure has greater impact on driving immediate action.
According to Morning Consult, 68% of U.S. adult consumers notice OOH ads on their way to in-store shopping, and almost half (42%) say OOH ads impact in-store purchase decisions.
Experiences beyond the stores
The diversity of mall attractions including experiences like movie theatres and restaurants guarantees year-round foot traffic with increased advertising opportunities for both retail and non-retail alike.
The mall is still the place to be
JCDecaux maintains a portfolio of super regional malls whose premiere retail tenants successfully attract shoppers from well beyond their respective trade areas in part due to Americans’ continued desire for in-person shopping experiences- especially younger consumers.
ICSC survey responses show that 95% of Gen Z consumers shop online and a slightly higher 97% shop in store. Additional insights from Accenture in a 2017 survey indicate 77% of Gen Z consumers said brick-and-mortar is their preferred shopping method, confirming that online convenience is no replacement for the physical shopping experience.