In 2025, JCDecaux executed an overhaul of key digital assets across the nation’s most influential travel hubs. At Los Angeles International (LAX), JCDecaux upgraded our Bridge Media Bands (BMBs) with seamless, edge-to-edge digital screens located above key passenger walkways, creating a dominant visual flow. Whether travelers are arriving for a Hollywood premiere or departing for a global business summit, these screens offer brands 100% coverage in the airport’s highest-traffic corridors.
In Dallas and Boston, JCDecaux further elevated the passenger experience with upgraded digital screens across our large format digital spectacular networks. These immersive displays blend easily into the terminal’s architecture, showcasing high-definition creatives capturing attention with absolute clarity.
Expanding the JCDecaux Portfolio
2025 marked a standout year for strategic acquisitions, strengthening JCDecaux's hold on key markets and high-net-worth audiences. Beginning in one of the nation’s top DMAs, we expanded our Chicago footprint with the addition of three larger-than-life exterior placements at Chicago Midway International (MDW). These premium assets offer massive visibility to passengers before they even enter the city, ensuring JCDecaux partners are the first message travelers see as their Chicago journey begins
JCDecaux’s acquisition of new media opportunities at San Jose’s private airport provides an exclusive gateway to ultra-wealthy travelers during landmark cultural moments. With the Super Bowl just a month away, this terminal offers a full 'domination' opportunity in a high-traffic hub located just 15 minutes from Levi’s Stadium. Given that the 2025-26 Super Bowl is projected to drive a 5x increase in private aviation, advertisers will be positioned at the heart in one of the world’s most elite sporting events, reaching an audience that is as influential as it is affluent.
A Record-Breaking Travel Year
The demand for air travel has never been higher. 2025 witnessed several of the ten busiest travel days in U.S. history, with the TSA screening over 3 million passengers in a single day on multiple occasions. As reported by AFAR, this surge signals a "travel-first" economy. For advertisers, this translates to more "eyes on glass" than ever before. Higher passenger volumes lead to increased dwell times and greater frequency of exposure, making the airport the ultimate environment to capture an affluent, captive, and global audience.
2026 Outlook: The Rise of the Experience-Driven Traveler
If 2025 was defined by breaking records, 2026 is poised to be the year of the Experience Economy. While global airline capacity is projected to climb by an additional 5%, the real opportunity for brands lies in the shift toward "event-driven" tourism. According to M1ndset, there is a sustained appetite for experiential travel, with high demand for festivals, cultural tourism, and religious pilgrimages. A recent Marriott Bonvoy survey reveals that 91% of Americans plan to travel in 2026, with nearly half intending to travel more than they did in the previous year.
With major global milestones like the 2026 FIFA World Cup acting as travel anchors, the modern passenger is more intentional, high-spending, and engaged than ever. As consumers shift their spending toward these meaningful moments, the airport environment serves as the vital first touchpoint of their experience. JCDecaux remains the premier partner to help brands navigate this landscape, capturing the attention of an elite global audience at the very moment their journey begins.
