OOH Helps CPG Advertisers Make an Impact
Food and beverages make up the largest segment of the packaged goods industry, with drinks in particular accounting for a significant portion of spur-of-the-moment sales given their low price point, broad distribution, and convenience for on-the-go consumers.
Whether sodas, energy drinks, or juices, OOH advertising has been proven to influence consumer purchase decisions at key points in their purchasing journeys; 68% of US adults notice OOH ads on their way to in-store shopping, and 42% (50% HHI $100K+) say OOH ads impact in-store purchase decisions. (Morning Consult)
Additionally, of the 73% of US ad viewers who recently saw an OOH ad for a non-alcohol beverage and engaged, 46% of adults in large cities (1M+ population) made a purchase, 44% of Gen Z looked up reviews, and 34% of US adults at large visited the product/brand website. (Harris Poll)
Ready-to-Drink Alcohol Beverages Reach Target Audiences
Despite open-container restrictions, ready-to-drink beverages still achieve huge profits from urban consumers. JCDecaux alcohol advertisers leverage broad networks of street-level and large-format billboard media to gain critical brand recognition that translates into increased sales at local bars and other points or purchase.
Alcohol, like other CPG categories if not more-so, relies heavily on seasonal trends and behaviors to maximize product sales. While spirits and wine gain a larger market share during the winter holidays, sales of beer and similar malt-based beverages surge in the warmer months largely due to hotter temperatures and increased leisure activity and live events.
Seamless Special Event Targeting
Music festivals, tournaments, parades and more are can’t-miss opportunities for beverage advertisers to push on-site sales as well as build positive brand association with iconic, high-profile events- even without being an official sponsor.
These advertisers leverage JCDecaux OOH to not only target event venues but key roadways leading to them and key locations popular among event attendees such as transport hubs and hotel clusters; our OOH experts leverage mobile signal data from Placer.ai to determine the most likely city-wide points of interest for intercepting eventgoers.
Outdoor QSR Advertising Pushes Beverage Sales
Among the many benefits of OOH advertising is its ability to target physical points of purchase with physical, on-street messaging that seamlessly drives in-store visits or at the very least brand recognition that’s enhanced by nearby physical store locations- connecting the dots between brand, product and action.
Given their proximity to physical store locations, street furniture ads from quick-service establishments are prime opportunities for clear calls-to-action like QR codes or ‘limited-time’ offerings. And because of their outdoor placement, these beverage ads are more likely to resonate with on-the-go ad viewers who crave an escape, albeit temporary, from the sweltering heat.
OOH Enhances Trust and Brand Transparency
Like any advertiser, beverage advertisers are eager to not only push product sales but enhance their overall image. Given the increased options for consumer-packaged goods, many potential
shoppers are placing more value on corporate ethos, responsible operations, and community contributions.
Like any advertiser, beverage advertisers are eager to not only push product sales but enhance their overall image. Given the increased options for consumer-packaged goods, many potential shoppers are placing more value on corporate ethos, responsible operations, and community contributions.
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