Both the New York City and Chicago Marathons stand among the world’s largest, most prestigious, and globally recognized annual races on Earth. Most recently, a respective 59,000 and 50,000 runners participated alongside an estimated 2 million and 1.7 million spectators- and that’s not to mention tens of thousands of volunteers and other event organizers and media insiders. Simply put, it’s a can’t-miss branding opportunity.
On-Street Ads Amplify Official Marathon Sponsorships
Marathon brand partners are making the most of their marketing spend by amplifying official sponsorships with a strategic combination of race-side and citywide street furniture. These digital and static advertising spaces across including bus shelters, newsstands, and city information panels make up both NYC and Chicago’s largest street level media networks.
Peloton
Unlike online or TV, JCDecaux street furniture ads reach these urban audiences outside of their homes where they spend most of their time. Whether during commutes, weekend nights out or on race-day itself, these brands are maximizing their ROI through a real-life media format that can’t be tuned out, turned off, or skipped.
Drive Awareness and Action for Parallel Brand Activations
JCDecaux street furniture allows brands to take advantage of the hype surrounding these largescale athletic traditions, using outdoor advertising to join the conversation ahead of and during the marathon. This type of real-life media is especially useful in maximizing awareness and impact of parallel brand activations, including Volvo’s lead and pace vehicles, branded towels and coupons from Egglife Foods, and the Michelob Ultra Shakeout Run – a pre-race tradition in NYC and Chicago.
Target Runners Before and After the Race
JCDecaux street furniture networks are vast with coverage that extends from Downtown to sprawling residential neighborhoods, creating the framework for brands to activate outdoor campaigns with multiple touchpoints. This means our advertisers can reach their target audiences at key events, on their way to and from them, and beside the most popular bars, restaurants, hotels, shopping and transport hubs they’ll visit before and after.
Explore how top advertisers across industries are leveraging JCDecaux OOH and DOOH advertising during top sporting events.