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Food manufacturing giant, Kraft, is taking over our digital OOH networks in New York, Chicago, and Boston with some truly out-of-the-box creative strategies.
Boston - Digital CIP

Kraft’s most recent campaigns for Philadelphia cream cheese and Oscar Mayer hot dogs prove out-of-home’s effectiveness in driving consumer engagement and sales of consumer packaged goods. 

NYC - Digital Bus Shelter

Humor is helping Oscar Meyer elevate campaign impact with a playful tone that improves message recall and encourages immediate consumer engagement on the bustling streets of Manhattan and downtown Chicago.

Chicago - Digital CIP

As part of the #KeepItOscar campaign, this creative asks viewers to consider the merit (or stupidity) of a “Weiner Rake,” and drives responses via Oscar Meyer’s social media- easily accessed via a QR code.

Chicago - Digital CIP

Meanwhile, Philadelphia is leveraging storytelling to position their cream cheese as a blissful experience akin to boating on open water, jamming out to your favorite record, or taking a ride in a hot air balloon.

Boston - Digital CIP

The “You Don’t Just Taste It, You Feel It” slogan sets this household staple apart from competitors and helps keep their brand top-of-mind when the time comes for grocery purchases.

Published in US news , about #Pedestrians, #Shoppers, #Retail, #Chicago, #New York