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Kraft’s most recent campaigns for Philadelphia cream cheese and Oscar Mayer hot dogs prove out-of-home’s effectiveness in driving consumer engagement and sales of consumer packaged goods.
Humor is helping Oscar Meyer elevate campaign impact with a playful tone that improves message recall and encourages immediate consumer engagement on the bustling streets of Manhattan and downtown Chicago.
As part of the #KeepItOscar campaign, this creative asks viewers to consider the merit (or stupidity) of a “Weiner Rake,” and drives responses via Oscar Meyer’s social media- easily accessed via a QR code.
Meanwhile, Philadelphia is leveraging storytelling to position their cream cheese as a blissful experience akin to boating on open water, jamming out to your favorite record, or taking a ride in a hot air balloon.
The “You Don’t Just Taste It, You Feel It” slogan sets this household staple apart from competitors and helps keep their brand top-of-mind when the time comes for grocery purchases.