Leading beer distributors are using JCDecaux outdoor media to drive sales among growing urban audiences across the U.S.
To put it simply, Americans love their beer. As of 2020, the consumption of beer trumped that of wine or spirits, with over 6.4 billion gallons of beer consumed as compared to 931 million and 635 million respectively.
In the latest consumer report from OAAA and The Harris Poll, 64% of consumers recently recall seeing OOH alcoholic beverage ads, including 79% Gen Z, 72% Millennials, and 78% of consumers in large cities.
Of the 77% of consumers (83% Millennials and 87% consumers in large cities) who saw an alcohol OOH ad and engaged, 52% made an in-store purchase, 34% visited the advertiser’s website, and 33% shared information by word-of-mouth.
Beyond driving engagement, the ability to provide an added layer of relevancy by activating campaigns around key events like National Beer Day last week or even the Boston Marathon and Coachella is another benefit of OOH as opposed to online platforms.
When exposed to public advertising outside of the home during special events, target consumers are more likely to connect with the brand’s message and recall information about the ad later-on.