Cupid's arrows got an upgrade with OOH precision on Valentine's Day as brands target lovebirds.
Brands have been leveraging the use of OOH to promote themselves as the perfect gift for that special someone. Using fun and colorful creatives and captivating copy on street-level digital screens, companies like popular card game What Do You Meme and leading intimates Victoria's Secret can spark interest and drive consideration among potential buyers in search of the perfect gift.
Holidays like Valentine’s Day are ideal opportunities to generate brand hype and memorability with contextual messaging; a 2019 study from JCDecaux and Posterscope found that contextually relevant campaigns achieve 17% more effective audience response on average.
ABC’s The Bachelor utilized this love-focused holiday to highlight its dating reality show. This long-running show can take advantage of Valentine’s Day romance with rosy, contextual creatives that can boost memorability.
Industries like legal, which don’t evoke feelings of love, can implement romantic themes to promote themselves. This can greatly appeal to those who are and who are not celebrating with about 30% of those not celebrating Valentine’s Day still marking the occasion according to the same NRF survey.
See more examples of impactful holiday OOH advertising here