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There’s no advertising moment too big for the latest release from Lexus! The luxury car manufacturer has taken over our iconic LAX Storyboard in the Tom Bradley International Terminal to promote the release of the all-new Lexus LX 600.
This captivating campaign uses the unique multi-screen to it’s best effect. Paired with crisp branding and the tagline “No Moment Too Big”, the creative’s collection of gorgeous, full-motion video shots show off the car’s sleek exterior, plush interior features and handling across multiple environments.
The campaign for the new vehicle is also showcased across our large-format digital spectaculars in Dallas Fort Worth International Airport.
Lexus’s LX 600 campaign seizes one of the key benefits DOOH has to offer automotive brands: motion adverting. Car advertisements are traditionally expected on TV to show off long shots of driving and car features in a dramatic setting. With the capability for full- and limited-motion advertising across a wide range of OOH placements, JCDecaux’s screens are the ideal way for auto advertisers to supplement tv ads and extend the use of their creative shots for omnichannel campaigns.