Outdoor advertising for maximized local reach
OOH's ability to target audiences in and around bustling urban centers lets local attractions benefit from high visibility among locals and visitors.
Along interstates heading in and out of Chicago’s Loop, The Brookfield Zoo positions itself in front of constant traffic flow with large format digital billboards to seamlessly boost brand awareness without ever having the driver look away from the road.
Meanwhile on digital city information panels within the Loop, the White Sox are driving ticket sales through clear QR activations and the promotion of exciting game-day promotions like deals on apparel and food.
Across digital bus shelters in New York City, The Metropolitan Opera is reaching pedestrians and vehicular traffic with bold, intriguing creatives that reframe the Opera experience with the power to attract new and returning audiences.
Beyond reaching local residents, OOH’s always-on urban presence ensures engagement among tourists and out-of-town visitors. From eye-level street furniture to towering billboards, these unmissable ads help these attractions assert themselves as unique, must-see destinations.
A Tale of Two Attractions
Unlike other media formats, OOH enables advertisers including local attractions to leverage particularly high contextuality through alignment with local events. View Boston, a 360-degree downtown observation deck, is connecting with 30,000+ runners and even more spectators lining the streets for the renowned Boston Marathon.