JCDecaux is helping Bud Light, Dunkin’, and Cutwater Spirits stay top of mind among festival goers ahead of and during Lolla Week 2023.
One of the world’s most famous music festivals has returned to Chicago’s Grant Park and its lineup is expected to draw nearly 400,000 attendees.
Beyond four days of iconic performances including Billie Eilish, Lana Del Rey, and The 1975, this year’s festival will see a plethora of sponsored brand experiences including The Bud Light Backyard, Dunkin’ Rhythm Room, and the Cutwater Cocktail Bar.
Starting a week before Lollapalooza and running through the end of the festival, JCDecaux digital advertising is driving crucial brand awareness among attendees on their way to Grant Park.
The strategic placement of these eye-level ads throughout the Loop, West Loop, and North Michigan Avenue is guaranteeing maximum campaign impact and encouraging traffic to these brands’ respective festival experiences.