Amidst the Coronavirus crisis, official health organizations are utilizing the out-of-home medium to broadcast important messages to the masses. Relevant messages have come from departments of health, hospitals, and UNICEF. The Center for Disease Control and Prevention also recognized the power of this mass medium, teaming up with the OAAA to offer Coronavirus PSA’s to out-of-home companies.

Digital assets have proven to be especially useful during this time, as they allow for creatives to be changed both quickly and remotely. This ability is critical as this emergency situation is unfolding at an unmatched pace. As a mass medium, OOH is an incredibly effective way to relay these health messages, as COVID-19 is impacting the lives of all individuals.