Love Is in the Air (and Out-of-Home)

Advertisers across industries from luxury goods to romantic destinations are reaching urban consumers ahead of what is expected to be one of the most profitable Valentine’s Days to date with the help of our premier OOH inventory.
 

According to the most recent annual survey from the National Retail Federation (NRF) and Prosper Insights and Analytics, Valentine’s Day spending in the United States is expected to reach approximately $24 billion in 2022 – about a two billion dollar increase from 2021, and the second-highest year on record.

This survey projects a $175.41 average spend per consumer on Valentine’s Day gifts, up from $164.76 in 2021. These findings signify that despite a challenging couple of years, both love and consumer spending power are alive and well.

VALENTINE'S CLASSICS

The NRF survey concluded that nearly a quarter of consumers will give the gift of jewelry to their loved ones this Valentine’s Day, with an estimated total spend of $6.2 billion (up from $4.1 billion in 2021 and the highest projected spend in the survey’s history).
 

Chanel and Van Cleef & Arpels are two luxury brands effectively promoting their newest lines of high-end jewelry on our New York City digital network of street furniture advertising panels. Both campaigns maximize creative impact with large imagery that prominently showcases their products to passing pedestrians and vehicular traffic.
 

For those who prefer the gift of fragrance, Chanel’s latest campaign for their signature Chance perfume effectively stands out among its bustling Manhattan surroundings with a colorful, eye-catching creative that achieves valuable visibility and awareness.

Whether you choose to celebrate February 14^th with your Valentine or your ‘Galentine,’ flowers never disappoint. In fact, the NRF 2022 Valentine’s Day survey found that 37% of respondents plan on gifting flowers to their significant other.

The Bouqs Company is leveraging this continued demand with distinctively bright ads on our Chicago Digital Network of large-format billboards (CDN), Chicago digital CIPs, and highly visible San Francisco kiosks that aim to drive online sales of their signature floral arrangements.

While you don’t need a reason to treat yourself or a significant other to lingerie, Adore Me believes that Valentine’s Day is the perfect occasion for gifting something sensual. Our comprehensive urban network of OOH ad space is helping this high quality, affordable, and size-inclusive brand of lingerie and more to spread awareness and effectively drive online sales ahead of the big day. 

THE GIFT OF EXPERIENCE

According to the NRF, 41% of consumers say they would love to receive a gift of “experience” on Valentine’s Day, and 31% of survey respondents say they plan on gifting their significant other an “evening out,” up from 24% in 2021, yielding a projected total spend of $4.3 billion.

Of all the romantic destinations frequented by New York locals, there are few more popular than the Top of The Rock – the historic observation deck at 30 Rockefeller Plaza. This midtown landmark has long been recognized as one of the city’s most romantic spots, and their current campaign on our Manhattan OOH panels is reminding residents that the perfect Valentine’s outing can also be the most convenient.

Meanwhile, on our CDN billboards and NYC street furniture network, Universal Pictures is drumming up anticipation for their latest romantic-comedy Marry Me, featuring an all-star cast including Jennifer Lopez, Owen Wilson, Maluma, and Sarah Silverman.

OOH's unskippable nature makes for an ideal advertising format as compared to online trailers, allowing Universal to maximize their marketing ROI ahead of the film’s February 11^th debut in theatres and on NBC's Peacock streaming service.
 

If a movie date or night out on the town doesn’t cut it, how about a true Valentine's Day getaway? Nizuc Resort and Spa believes rejuvenation and relaxation at their sprawling Cancun oasis is the perfect gift for a loved one, and they’re making their point with dreamlike creatives on our NYC digital network, including our high-profile 5^th Avenue bus shelters.

A 2017 survey from Travelocity found that 56% of couples agree that travel helps to keep the “spark” alive, and a 2022 report from Allianz Global Assistance found that Cancun continues to rank as one of the most popular international Valentines Day destinations for American travelers.